Deshall Beauty is an online multi-brand retailer platforming South Asian-owned & made brands. By working with brands that share our commitment to the culture, we make it simple for customers to connect with, and contribute to the community.

BRINGING HERITAGE CLOSER TO HOME

Beauty in South Asian culture is an inherited heritage. A beauty routine is a habitual ritual of self-care and self-love. For the millions of individuals that make up the South Asian diaspora in the UK and Europe, this is an opportunity to reconnect with our roots on a daily basis and provide slight cultural security through daily South Asian representation.

THE BEAT OF BEAUTY

When we think of South Asian culture, we think of the distinctive beat of bhangra, or the soothing sound of the sitar. We aim to be the perfect harmony of culture and beauty; each product comes with a specifically chosen musical pairing in order to provide a visceral and homing beauty experience.